But it was Tom Ford, who took over as creative director in 1994, who ultimately revived the brand.įord’s racy ads, shot by photographers such as Mario Testino, stirred controversy. Dawn Mello, then-president of Bergdorf Goodman, joined as creative director in 1989. In 1993, Rodolfo’s son, Maurizio, transferred his shares in the company to Investcorp, ending the family’s involvement in Gucci. Rodolfo Gucci took charge in 1982, but family drama and lawsuits ensued. The early 1970s saw store openings in Tokyo and Hong Kong, but by the late 1980s, Gucci was floundering. In 1953, just 15 days after opening his first store on New York’s 5th Avenue, Guccio passed away at 72. Taking cues from Sandro Botticelli’s Primavera, with its pattern of flora and insects, it was painted entirely by hand and featured no fewer than 37 colors. Then Grace Kelly, on a visit to the boutique in Milan, inspired Rodolfo Gucci to work with Italian illustrator and Gucci textile designer Vittorio Accornero on the Flora print in 1966. After Jackie Kennedy was seen sporting a slouchy Gucci tote in 1961, it was renamed for the First Lady. In the 1950s, Elizabeth Taylor carried one of Gucci’s bamboo-handled tote bags, another adaptation to material rationing. (No list of revered designer purses would be complete without Gucci.) The material was first used on suitcases before finding enduring popularity on handbags. Its woven hemp fabric from Naples, adorned with the brand’s signature diamond print, was a hit, especially among A-list celebrities.
In the mid-1930s, a League of Nations embargo against Italy pushed Gucci to experiment with alternatives to imported leather. In 1938, he brought three of his sons - Aldo, Vasco and Rodolfo - into the business and expanded it to Rome and later Milan. But as its reputation flourished, particularly among the English aristocracy, so too did its footprint. So, in 1921, after a stint at Franzi, a luggage company in his hometown of Florence, he opened a leather goods shop of his own.Īt first, Gucci’s Florence business specialized in equestrian accessories. Guccio Gucci (1881–1953) admired the stylish suitcases he saw wealthy guests arrive with at the Savoy Hotel in London, where he worked as a bellhop. Today, it’s an internationally renowned luxury house with an iconic logo, and vintage Gucci clothing, handbags and shoes are among high fashion's most covetable goods.
GUCCI SERIAL NUMBER WALLET CODE
Many modern Gucci bags will also have a QR Code printed on a tag located next to the leather tag (that contains the style number and supplier code) in the interior of the bag.Long before trend-bucking creative director Alessandro Michele brought his hallucinatory “Utopian Fantasy” campaign to Gucci, it was a modest Italian leather shop. While both are helpful tools for authenticating, two or more products can share the same "style number" whereas no two products would share the same "serial number". Why do we care whether it's a "serial number" or "style number"? Because, technically, a "serial number" is an identification code unique to that exact product. Whereas, a "style number" is a code unique to a group of products that share the same characteristics. Many fakes get this wrong, using a wide, blunt font similar to Helvetica or Arial. The font used on Gucci's "style number" and "supplier number" has serifs similar to the Times New Roman font. This number does not operate like a "date code" and will not inform you of the year or date when the bag was made andĦ. "Style numbers" and "supplier numbers" are comprised of only numeric figures and never include any alphabetic letters ĥ. Little information is provided as to the factories or locations corresponding to supplier numbers, however, it generally appears in groups of 4 or 6 digits Ĥ. The second line of digits is a "supplier number". The first line of digits is a "style number" that should also appear on the bag's price tag (when purchased new) and is usually 6 digits long (but, occasionally, 5 or 7 digit style numbers are used) ģ. It is more accurate to label this number as a "style number" and "supplier number" Ģ. This number is often referred to as a "serial number", however:ġ. Here's what you need to know.Īll modern Gucci bags have a number debossed into a leather tab in the interior of the bag. The question persists: Do Gucci bags have serial numbers? Well, yes and no.
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